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The Complete Square Business Development Representative Review Guide

Learn about the Square Business Development Representative salary, culture, and role.

Role Basics

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What type of work experience do you need for this role?

To get hired as a BDR, you should have at least 6 months prior sales or SDR experience.

The ADR role is a true entry level role where you can get hired with only a college degree and no true sales experience.

How is the sales org structured?

Square has 3 main sales orgs: SMB, Mid-Market, and Enterprise. Learn more about their org structure here.

What does a BDR do at Square?

The Business Development Representative (BDR) is responsible for outbound prospecting. Outbound prospecting includes cold-calling, cold-emailing, and social media (LinkedIn) messaging.

The Account Development Representative (ADR) is responsible only for handling inbound leads and does no outbound prospecting.

Which Square offices do BDR's work at?

New York San Francisco, St. Louis, Atlanta, and Scottsdale.

Note: all reps are currently WFH.

Interview Process

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What's the intervew process like?

The interview process for a BDR is very similar to that of an AE. The process takes 2-4 weeks from the initial application submission to receiving an offer. 

  1. HireVue self-recorded video interview
  2. Screening call with Recruiter/HR
  3. Screening call with Direct Hiring Manager
  4. Panel Interview with three to five Square salespeople – BDR, AE, direct hiring manager, 1-2 other sales managers

What are the BDR interview questions?

  • Walk me through your resume
  • Describe any previous experience you have in sales
  • What are your strengths and weaknesses
  • Why do you want to work at Square
  • How did you prepare for this interview
  • What products does Square sell
  • How can Square’s products help a business
  • What is the Square value-add
  • Who are Square’s competitors
  • Tell me about a time you overcame failure
  • How would you approach prospecting into a territory
  • Mock Call with the Panel – You will be roleplaying as a Square BDR and you will need to try to set the meeting.

How do I prepare for the interview?

  • Become familiar with the Square product set and competition
  • Do a practice mock call out loud with a mentor
  • If you have any prior sales experience, be prepared to speak to this in detail
  • Be prepared to answer how you prepared for the interview
  • Understand Square’s culture by reading through their site

Culture and Daily Life

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What's the Square sales culture like?

The sales culture is one of the main selling points for the Square sales positions. Square is known for having a collaborative, team-friendly, and promotion-friendly culture.

While you work hard by a BDR’s standards (many people log several hours of overtime each quarter), people are generally happy as BDR’s at Sqaure. 

How many hours per week do Square BDR's work?

Square BDR’s will work 40 hours per week. You can expect to put in 1-10 hours of paid overtime if you are behind on your quota.

What's the day-to-day of a Square BDR like?

As a BDR, you will need to do 50 prospecting calls per day as well as 0-50 (manager dependent) prospecting e-mails. The rest of your time will be spent on customer calls, building lists, strategizing on sales campaigns, updating Salesforce and other administrative tasks.

Salary, Commission, and Quota

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How much does a Square BDR make?

Your pay as a BDR will depend on the market you’re in. 

For detailed compensation data, visit our Square company page.

How are the quotas structured?

BDR’s have a monthly quota where you’ll need to set 28 qualified meetings per month. 

ADR’s do not have a set quota.

Tips to Succeed

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What is the Square BDR training like?

BDR’s get flown out to San Francisco to do a two week intensive training program (all expenses paid). The program will cover general sales skills and product training.

Note: this was pre-Covid.

What advice would you give to a new rep?

  • Develop good relationships with your Account Executives
  • Be prepared to grind out the outbound prospecting
  • Network internally to get on the SMB Account Executive promotion path
  • Get ahead of your quota early
  • Find other top BDR’s or AE’s who have been successful in this role and copy what they did to be successful.