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Highest Paying Companies for Sales Development Representative 2024

View the best paying Tech Companies for Sales Development Representatives in 2024. The rankings reflect the highest average Total Compensation, OTE and Base Salary.

All Account Sizes
Sales Development Rep

Sales Development Representative Compensation

Average total comp.

$125K

Base salary

$72,727

Commission

N/A

Signing + Stock

N/A

The average Sales Development Representative salary
is $72.7K in the US.

The average Sales Development Representative total compensation package is $125K in the US.

Percent of Sales Development Representatives Hitting Quota

18% of Sales Development Representatives are hitting their quota

SDR Salary by Years of Experience

The average salary for Sales Development Representatives with no experience / 2 years experience is $62,000

Sales Development Representative Salary by Account Size

Sales Development Representative total compensation typically ranges from $63.5K-$175K


Sales Development Representative FAQ

Best companies for Sales Development Representatives

  1. ON24

    Company star rating out of five 2.9
    Hit Quota
    33%
    Work-Life Balance
    4.3
    Base salary
    $52,833
    OTE
    $81,667
  2. PowerSchool

    Company star rating out of five 2
    Hit Quota
    60%
    Work-Life Balance
    4.3
    Base salary
    $50,787
    OTE
    $67,121
  3. Google Cloud

    Company star rating out of five 3.7
    Hit Quota
    61%
    Work-Life Balance
    2.9
    Base salary
    $65,571
    OTE
    $100,143
  4. Diligent

    Company star rating out of five 1.6
    Hit Quota
    13%
    Work-Life Balance
    4.4
    Base salary
    $60,495
    OTE
    $88,881
  5. CrowdStrike

    Company star rating out of five 1.3
    Hit Quota
    41%
    Work-Life Balance
    4.7
    Base salary
    $48,500
    OTE
    $71,143

Best cities for Sales Development Representatives

  1. Charlotte

    Company star rating out of five 3.1
    Hit Quota
    19%
    Work-Life Balance
    5.7
    Base Salary
    $71,667
    OTE
    $129,250
  2. New York City

    Company star rating out of five 3.5
    Hit Quota
    29%
    Work-Life Balance
    6.8
    Base Salary
    $78,808
    OTE
    $129,206
  3. Illinois

    Company star rating out of five 3
    Hit Quota
    28%
    Work-Life Balance
    6.5
    Base Salary
    $79,891
    OTE
    $126,738
  4. Chicago

    Company star rating out of five 3
    Hit Quota
    28%
    Work-Life Balance
    6.5
    Base Salary
    $79,891
    OTE
    $126,738
  5. New York

    Company star rating out of five 3.5
    Hit Quota
    28%
    Work-Life Balance
    6.8
    Base Salary
    $77,343
    OTE
    $126,689

Sales Development Representative Job Description

What does a Sales Representative Development do?

A Sales Development Representative, also known as an SDR, BDR, or ADR, is mainly responsible for finding and qualifying new potential selling opportunities (leads) in an assigned territory and passing these off to the Account Executive to close the deal. Sales Development Representatives find and develop these leads by prospecting into their territory via cold calls, cold emails, and social media (LinkedIn).

SDR’s are generally measured on the number of qualified meetings or leads they find per month or quarter. Some SDR’s might also be measured on the potential revenue of the lead and whether the lead actually results in revenue. Attainment goals vary by company, account size, and location.

Entry Level SDR’s might only be responsible for inbound leads, whereas experienced SDR’s (6+ months experience) will be responsible for the outbound prospecting.

A Sales Development Representative will work with anywhere from 1-5 Account Executives that they are required to set qualified meetings with potential prospects for. Some SDR’s might also work with a Sale E.

A typical day for a Sales Development Representative will consist of making anywhere from 20-100 interactions (cold calls, cold emails, or LinkedIn messages) per day (depending on the company). SDR’s will also build out lists, host meetings with their Account Executive, and update the latest status of their opportunities into the CRM.

The top Sales Development Representative skills include:

  1. Coachable
  2. Identifying and overcoming objections
  3. Motivated


Top Paying Companies for Sales Development Representative

1
Startup Catalyst $112,429 $240,857 Salary Information about Sales Development Representative
2
StartupAZ $129,833 $237,500 Salary Information about Sales Development Representative
3
Saturday Series $110,000 $204,800 Salary Information about Sales Development Representative
4
CDW Corporation $31,400 $201,000 Salary Information about Sales Development Representative
5
Indeed $75,318 $165,727 Salary Information about Sales Development Representative
6
Smartsheet $69,786 $135,286 Salary Information about Sales Development Representative
7
IBM $78,621 $134,271 Salary Information about Sales Development Representative
8
Keller Williams Realty $98,000 $132,200 Salary Information about Sales Development Representative
9
Amazon $85,286 $128,357 Salary Information about Sales Development Representative
10
Affinity $76,000 $128,000 Salary Information about Sales Development Representative
11
Microsoft $79,844 $127,111 Salary Information about Sales Development Representative
12
SHI International Corp $31,714 $125,286 Salary Information about Sales Development Representative
13
Wells Fargo $124,333 $125,000 Salary Information about Sales Development Representative
14
Splunk $78,458 $124,107 Salary Information about Sales Development Representative
15
Demandbase $71,000 $120,000 Salary Information about Sales Development Representative
16
HubSpot $68,159 $119,591 Salary Information about Sales Development Representative
17
Cisco $68,445 $118,864 Salary Information about Sales Development Representative
18
Datto $53,750 $118,625 Salary Information about Sales Development Representative
19
Tableau $63,643 $117,857 Salary Information about Sales Development Representative
20
Rocket Mortgage $77,000 $117,400 Salary Information about Sales Development Representative
21
Amazon Web Services $83,645 $116,416 Salary Information about Sales Development Representative
22
Yelp $66,875 $114,375 Salary Information about Sales Development Representative
23
Veeam Software $68,213 $113,627 Salary Information about Sales Development Representative
24
Asure Software $53,000 $113,000 Salary Information about Sales Development Representative
25
Alteryx $66,600 $113,000 Salary Information about Sales Development Representative
26
Procore $61,366 $112,312 Salary Information about Sales Development Representative
27
Cintas $61,500 $110,200 Salary Information about Sales Development Representative
28
Tenable $57,000 $109,286 Salary Information about Sales Development Representative
29
LinkedIn $69,577 $109,071 Salary Information about Sales Development Representative
30
Samsara $62,818 $108,727 Salary Information about Sales Development Representative
31
ServiceNow $63,620 $108,650 Salary Information about Sales Development Representative
32
Paycom $59,667 $108,333 Salary Information about Sales Development Representative
33
Nutanix $67,243 $107,286 Salary Information about Sales Development Representative
34
KnowBe4 $46,438 $107,163 Salary Information about Sales Development Representative
35
Emotive $66,800 $107,000 Salary Information about Sales Development Representative
36
Apple $61,507 $106,071 Salary Information about Sales Development Representative
37
Gartner $68,387 $105,638 Salary Information about Sales Development Representative
38
Kaseya $57,400 $104,880 Salary Information about Sales Development Representative
39
Gong $67,500 $103,500 Salary Information about Sales Development Representative
40
Better.com $68,844 $103,406 Salary Information about Sales Development Representative
41
Freelance $79,688 $103,125 Salary Information about Sales Development Representative
42
Google $75,593 $103,098 Salary Information about Sales Development Representative
43
Cvent $66,393 $102,668 Salary Information about Sales Development Representative
44
Motive $67,083 $102,250 Salary Information about Sales Development Representative
45
Medallia $63,400 $101,400 Salary Information about Sales Development Representative
46
Lattice $71,300 $101,200 Salary Information about Sales Development Representative
47
Fisker Automotive $56,625 $101,125 Salary Information about Sales Development Representative
48
Athenahealth $60,600 $100,400 Salary Information about Sales Development Representative
49
Google Cloud $65,571 $100,143 Salary Information about Sales Development Representative
50
Fortinet $53,279 $99,354 Salary Information about Sales Development Representative
51
Navan $61,667 $99,167 Salary Information about Sales Development Representative
52
Zillow $58,154 $98,269 Salary Information about Sales Development Representative
53
Vena Solutions $55,625 $98,125 Salary Information about Sales Development Representative
54
Thomson Reuters $60,167 $96,833 Salary Information about Sales Development Representative
55
Highspot $62,500 $95,833 Salary Information about Sales Development Representative
56
VMware $60,333 $95,167 Salary Information about Sales Development Representative
57
Salesloft $54,833 $94,500 Salary Information about Sales Development Representative
58
Meltwater $47,750 $94,250 Salary Information about Sales Development Representative
59
Datadog $58,800 $94,200 Salary Information about Sales Development Representative
60
Uber Eats $61,833 $94,000 Salary Information about Sales Development Representative
61
Pavilion $64,111 $93,333 Salary Information about Sales Development Representative
62
Palo $59,400 $93,200 Salary Information about Sales Development Representative
63
Momentive $59,282 $93,000 Salary Information about Sales Development Representative
64
Dell Technologies Capital $75,500 $92,900 Salary Information about Sales Development Representative
65
Cornerstone $56,000 $92,300 Salary Information about Sales Development Representative
66
Blackberry $54,800 $92,200 Salary Information about Sales Development Representative
67
PitchBook $52,000 $91,133 Salary Information about Sales Development Representative
68
Aptive Environmental $52,000 $91,000 Salary Information about Sales Development Representative
69
Cloudflare $59,667 $89,667 Salary Information about Sales Development Representative
70
Pure Storage $57,900 $89,400 Salary Information about Sales Development Representative
71
PatSnap $55,111 $89,322 Salary Information about Sales Development Representative
72
Snowflake $57,900 $89,300 Salary Information about Sales Development Representative
73
Cision $47,833 $89,167 Salary Information about Sales Development Representative
74
Diligent $60,495 $88,881 Salary Information about Sales Development Representative
75
Workday $59,714 $88,571 Salary Information about Sales Development Representative
76
Paychex $50,955 $88,548 Salary Information about Sales Development Representative
77
Oracle $54,116 $88,042 Salary Information about Sales Development Representative
78
PagerDuty $57,000 $88,000 Salary Information about Sales Development Representative
79
Adobe $61,313 $87,875 Salary Information about Sales Development Representative
80
SAP $53,808 $87,223 Salary Information about Sales Development Representative
81
KPMG $59,000 $86,400 Salary Information about Sales Development Representative
82
ServiceTitan $58,167 $86,167 Salary Information about Sales Development Representative
83
SolarWinds $49,994 $85,850 Salary Information about Sales Development Representative
84
Qualtrics $57,556 $85,556 Salary Information about Sales Development Representative
85
CourseCareers $67,778 $85,334 Salary Information about Sales Development Representative
86
Okta $57,273 $85,227 Salary Information about Sales Development Representative
87
Lower $53,333 $85,000 Salary Information about Sales Development Representative
88
Dun & Bradstreet $54,000 $85,000 Salary Information about Sales Development Representative
89
Sage Group $53,800 $84,560 Salary Information about Sales Development Representative
90
Tipalti $59,167 $84,333 Salary Information about Sales Development Representative
91
Darktrace $53,500 $84,300 Salary Information about Sales Development Representative
92
MuleSoft $51,787 $84,292 Salary Information about Sales Development Representative
93
Elastic $57,250 $83,500 Salary Information about Sales Development Representative
94
ZoomInfo $55,296 $83,339 Salary Information about Sales Development Representative
95
Talend $57,250 $82,071 Salary Information about Sales Development Representative
96
Outreach $53,000 $82,000 Salary Information about Sales Development Representative
97
DocuSign $56,650 $81,829 Salary Information about Sales Development Representative
98
ON24 $52,833 $81,667 Salary Information about Sales Development Representative
99
WorkRamp $60,143 $81,571 Salary Information about Sales Development Representative
100
Salesforce $54,431 $81,152 Salary Information about Sales Development Representative
101
Phreesia $76,736 $80,300 Salary Information about Sales Development Representative
102
Vonage $44,400 $80,000 Salary Information about Sales Development Representative
103
Crunchbase $61,083 $79,444 Salary Information about Sales Development Representative
104
DemandScience $55,000 $79,400 Salary Information about Sales Development Representative
105
Conga $56,400 $79,300 Salary Information about Sales Development Representative
106
SELF $57,538 $79,269 Salary Information about Sales Development Representative
107
AT&T $55,497 $79,251 Salary Information about Sales Development Representative
108
Zendesk $46,778 $78,889 Salary Information about Sales Development Representative
109
Udemy $47,714 $78,571 Salary Information about Sales Development Representative
110
Twilio $60,125 $78,250 Salary Information about Sales Development Representative
111
ADP $45,208 $78,169 Salary Information about Sales Development Representative
112
Best Buy $62,857 $77,671 Salary Information about Sales Development Representative
113
NetSuite $51,316 $77,474 Salary Information about Sales Development Representative
114
Citrix $43,500 $77,250 Salary Information about Sales Development Representative
115
Seamless.AI $50,357 $77,143 Salary Information about Sales Development Representative
116
Birdeye $49,375 $76,250 Salary Information about Sales Development Representative
117
Bank of America $65,750 $76,138 Salary Information about Sales Development Representative
118
SV Academy $56,583 $75,750 Salary Information about Sales Development Representative
119
7home $35,963 $75,588 Salary Information about Sales Development Representative
120
Intuit $50,857 $75,286 Salary Information about Sales Development Representative
121
Box $53,167 $75,000 Salary Information about Sales Development Representative
122
T-Mobile $56,348 $74,699 Salary Information about Sales Development Representative
123
Deltek $50,750 $73,950 Salary Information about Sales Development Representative
124
Workato $52,560 $73,800 Salary Information about Sales Development Representative
125
Zscaler $52,883 $73,667 Salary Information about Sales Development Representative
126
Brightwheel $46,667 $73,333 Salary Information about Sales Development Representative
127
Podium $53,000 $73,250 Salary Information about Sales Development Representative
128
ActiveCampaign $46,333 $73,167 Salary Information about Sales Development Representative
129
Verizon $49,179 $72,750 Salary Information about Sales Development Representative
130
Angi $46,000 $72,000 Salary Information about Sales Development Representative
131
CrowdStrike $48,500 $71,143 Salary Information about Sales Development Representative
132
Pluralsight $48,744 $70,721 Salary Information about Sales Development Representative
133
Celonis $46,827 $69,720 Salary Information about Sales Development Representative
134
preHIRED $51,467 $69,133 Salary Information about Sales Development Representative
135
RSA Security $54,333 $69,000 Salary Information about Sales Development Representative
136
Pax8 $49,333 $68,667 Salary Information about Sales Development Representative
137
The Pipeline Group $54,000 $68,400 Salary Information about Sales Development Representative
138
Klue $51,600 $67,520 Salary Information about Sales Development Representative
139
PowerSchool $50,787 $67,121 Salary Information about Sales Development Representative
140
Phenom $48,200 $66,640 Salary Information about Sales Development Representative
141
Enterprise $57,750 $65,643 Salary Information about Sales Development Representative
142
TouchBistro $46,254 $65,255 Salary Information about Sales Development Representative
143
Lytx $47,208 $64,100 Salary Information about Sales Development Representative
144
Dell $45,010 $63,788 Salary Information about Sales Development Representative
145
LogicMonitor $45,429 $63,143 Salary Information about Sales Development Representative
146
BrightEdge $47,083 $61,800 Salary Information about Sales Development Representative
147
Enterprise Holdings $51,400 $61,800 Salary Information about Sales Development Representative
148
memoryBlue $49,308 $61,346 Salary Information about Sales Development Representative
149
Accenture $47,800 $60,802 Salary Information about Sales Development Representative
150
Autodesk $45,500 $60,500 Salary Information about Sales Development Representative
151
Techtronic Industries $53,231 $59,785 Salary Information about Sales Development Representative
152
CircleCI $42,600 $58,550 Salary Information about Sales Development Representative
153
Workable $40,400 $58,000 Salary Information about Sales Development Representative
154
Carahsoft Technology $47,333 $53,333 Salary Information about Sales Development Representative
155
EBQ $44,667 $45,417 Salary Information about Sales Development Representative